Nothing turns off visitors more than an ugly website. In fact, studies show that over 90% of online consumers would distrust a poorly designed website thus tarnishing your brand. Here are some quick ways you can improve your website without spending a dime.

Change your font – Your typography is an excellent branding and influence tool. Select a font that instantly tells viewers who you are. Add letter-spacing  for a luxurious contemporary look. Experiment with different font weights to make your text pop.

Remove your clutter – Addition by subtraction. Avoid having too many elements and remove anything that isn’t essential. If you must, relocate elements off the main page and onto another one. If your page looks like the image below, it’s time to clean house.

Use White space – Less is more, white space is a term used for empty space. White space is essential to giving your site a nice clean look. Create margins between your content and the edge of your screen and between design elements on your page.

Use high resolution images – Do not use images that look like they were shot with 1.3 Megapixel camera phone. As a winery, you should have no shortage of breathtaking images and video clips, use them to your advantage! If you don’t have any CLICK HERE for a great resource for free high resolution images.

Don’t use too many colors or fonts – General rule of thumb is to keep colors and fonts to 3 maximum. A great idea is to use different shades of your main color to create your color scheme.

Improve readability – Create enough contrast with the background and your font color. Body text should be increased to at least 16px and please remember to avoid huge blocks of text.

It’s all about the details, that’s what separates average websites from spectacular ones. After following this guide you should have a much-improved website and branding tool. If you’re still not satisfied click here to check out our ready to go templates designed for wineries and built for conversions.